Section B Period3

3a,fill in the blanks: how to Restaurant owner have to know ____ ____ ____ _____. They also have to know ____ ___ ____ ____. Here are some things they’ve learned from _______ _______. The color red ______ people ______. Red also _____ customers ____ _______. Many fast food restaurant, _________, have red furniture or walls. Soft colors _____ pink and light blue _____ people _______, so they spend more time _______ their meals. ____ lighting ______ people _____ good, but it makes food ____ ______. make food how to make money scientific studies makes hungry makes eat faster therefore like make relaxed eating Soft make look look bad

Loud music may be nice at first, but it soon makes people _____ to ______. Hard seats also _____ customers _____ __ eat quickly and leave. Many restaurants, _________ fast food restaurants, use this __________ to _____ customers ____ faster. Customers only sit for 20 minutes before they leave. Because customers don’t ____ very _____, small restaurants can ______ many people every day. want leave make want to especially knowledge make eat stay long serve

Watch and tell the slogan of the product Anything is possible. 一切皆有可能.

Watch and tell the slogan of the product Keep moving. 永不止步。

Just do it. 只管去做。（耐克运动鞋） The slogans of some famous products 广告语 Just do it.  只管去做。（耐克运动鞋）

Obey your thirst. 服从你的渴望。（雪碧）

Ask for more. 渴望无限。（百事流行鞋）

Let’s make things better. 让我们做得更好。（飞利浦电子）

Good to the last drop. 滴滴香浓，意犹未尽。（麦斯威尔咖啡）

Impossible made possible. 使不可能变为可能。（佳能打印机）

Take TOSHIBA, take the world 拥有东芝，拥有世界。（东芝电子）

product(产品) keep out the sun What are they used for ? soap shampoo toothpaste sunglasses . product(产品) keep out the sun What are they used for ?

Look at the products, which slogan is right for it? Whiter than white 让你的牙齿白上加白 For the shiniest hair ever 使你的头发从此亮起来 For that mysterious look 增加你的神秘感 For silky skin 使你有如丝般肌肤 Lookout Sunglasses 远景牌太阳镜

Look at the products, which slogan is right for it? Whiter than white For the shiniest hair ever For that mysterious look For silky skin

Look at the products, which slogan is right for it? Whiter than white For the shiniest hair ever For that mysterious look For silky skin

Look at the products, which slogan is right for it? Whiter than white For the shiniest hair ever For that mysterious look For silky skin

Products What people say Listen. Write “Yes” for the products they like and “No” for the products they don’t like. Products What people say 1.Easy Care Shampoo 2.Lookout Sunglasses 3.Beauty Cream 4.StarshineToothpaste It tastes terrible. It worked really well They don’t even keep out the sun. It didn’t work. No No Yes No

Listen again. What do the people say about the products? Draw lines to match. Products What people say 1.Easy Care Shampoo益系佳香波 2.Lookout Sunglasses远景太镜 3.Beauty Cream丽人面霜 4.StarshineToothpaste 星光牙膏 It tastes terrible. It worked really well They don’t even keep out the sun. It didn’t work. No No Yes No

Make a list of three products you like and three products you don’t like. 1b Products I like Reason Products I don’t like I like Kebike Potato Chips because they are delicious. But I don’t like Heiren Toothpaste because it tastes terrible. It makes me uncomfortable.

Make a list of three products you like . Look at these slogans. Make a list of three products you like . Good to the last drop. (雀巢咖啡)

Make a list of three products you like . Look at these slogans. Make a list of three products you like . So charming, so easy. (化妆品)

Make a list of three products you like . Look at these slogans. Make a list of three products you like . We do chicken right. (炸鸡)

GROUPWORK Have you ever had Pizza? Yeah. I love it. Have you ever had the Nescafe? Yeah. And it made me exciting.

Groupwork Look at your list in 1b and make conversations. go to a concert surf the sea see a cartoon movie A: Have you ever had Beijing Duck? B: Yeah. I love it. A: Have you ever had…? B: Yeah. And it made me…

Try to write some slogans about them. Protect the enviroment Task 1 给下面的公益广告写出广告词 Try to write some slogans about them. Save the water protect green plants Protect the enviroment

Which slogan do you like best? Anything is possible. 一切皆有可能. Keep moving. 永不止步。 Just do it.  只管去做。 Obey your thirst. 服从你的渴望（雪碧） Ask for more. 渴望无限。（百事流行鞋） Let’s make things better. 让我们做得更好(飞利浦电子） Impossible made possible. 使不可能变为可能（佳能打印机） Good to the last drop. 滴滴香浓，意犹未尽（麦斯威尔咖啡） Take TOSHIBA, take the world拥有东芝，拥有世界 （东芝电子）

3b Complete this article using the information about two or more products in activity 2a and 2b. Some advertisements tell the truth and some don’t . For example, the Easy Care Shampoo says it will give you the shiniest hair ever. But my friend tried it and it didn’t work. Lookout Sunglasses says it will give you a mysterious look. But they don’t even keep out the sun! Starshine Toothpaste says whiter than white. But my friend tried it and it tasted terrible. On the other hand, some are good. For example, Beauty Cream says it’s for silky skin. I tried it and it worked really well. It made my skin very soft.

Self check keep out tastes listed lead compare list lead compare keep out taste I need a new jacket. This one doesn’t ________ the cold. 2. Customers say the food at the restaurant ______ terrible. 3. When prices are ______, you can go to the store with the lowest price. 4. Working hard at English can _____ to a good job. 5. Wait before you buy that watch. Let’s _________ prices in another store. keep out tastes listed lead compare lead to sth 导致某种结果

Ming is a junior school student. Here is a diary of hers Ming is a junior school student. Here is a diary of hers. Please read and find out how she feels on rainy days.

late morning noon a little angry surprised annoyed early morning SELFCHECK Read the diary, and then write words to show how Ming feels at different times during the day. early morning lunch time sad late morning noon a little angry annoyed surprised

What’s the article about? Do you agree with it? Read the passage and answer the questions. What’s the article about? Do you agree with it?

Advertising : pros and cons Reading carefully and fill in the chart. Advertising : pros and cons Advantages of ads Disadvantages of ads Ads can you help you Ads make our cities and countries Ads can be and Ads can lead you to look ugly save money misleading confusing buy sth. useless compare products

3a Reading 1. pros and cons n. 赞成和反对的理由 例如： To consider all the pros and cons of a matter before reaching a decision. 作出决定前先好好考虑所有赞成和反对的理由。

2. It’s true that some ads can be very useful. 一些广告的确很有用。 (1) It’s + adj. +that 其中it 是形式主语,代替that引导的主语从句。 如： It is strange that be had made a mistake. 真怪, 他竟做错了。

(2) useful adj. 有用的 useless adj. 无用的, 无价值的 如: a useful idea 有用的主意 　 a few useless suggestions 一些无价值的建议

3. For instance, they can help you to compare two different products so that you can buy the one you really need.　 如: 他们能够帮你比较两种不同的产品, 以至于你能买到你真正需要的那个。

(1) for instance, for example 例如 (2) compare　比较，对照 compare...with...　 把……与……相比 如: If we compare French schools with British schools, we will find many differences.

如果我们把法国的学校与英国的学校 相比, 会发现许多不同之处。 compare...to...　把……比作…… 如: The poet compares the woman he loves to a rose. 这位诗人把他所钟情的女人比作玫瑰花。

(3) the one you really need 是定语从句the one 是定语从句中的先行词, that作为引导词在从句中做宾语省略掉了。

4. However, some advertising can be confusing or misleading. 　然而, 一些广告会混淆或误导你。 (1) confuse v. 使迷惑 如: Waking up in strange surroundings confused her. 她醒来时看到一片陌生的环境, 这把 她搞糊涂了。

confusing a. 令人迷惑的 如: The instructions are very confusing and I can’t understand them. 这些指示莫名其妙, 我没有办法理解。 confused adj. 迷惑的, 糊涂的 如: He gets confused easily. 他很容易被弄糊涂。

(2) mislead 　v. 使某人做错, 误导 misleading 　adj. 如: a misleading description / advertisement 　 误导人的描述（广告）

5. …but don’t really tell you anything about the quality of the product. 但没有真正告诉你有关产品质量的 任何问题。 tell sb. about sth. 告诉某人有关某事

tell sb. sth. 告诉某人某事 例: (1) The granny told us about a thief breaking into her house. 老奶奶告诉我们她家失窃的事。 (2)The old man told us about his sufferings in the old days. 老人告诉我们他过去受的苦。

(3) He told the happy news to everybody. 他把好消息告诉了大家。 (4) Tell me where you live. 告诉我你住在哪儿。

6. You have to be careful. 你得小心。 be careful“小心,当心”, 后常跟of短语。与它同义的有look out。 例 : (1) Aren’t you a bit too careful of your health? 你对个人的健康难道不是有点过于小心了吗？

(2) Be careful when crossing the road. 过马路要小心。 (3) You must look out for the snags. 你们必须当心意外困难。 (4) Look out! There’s danger ahead. 当心！前面有危险。

7. At times an ad can lead you to buy something you don't need at all. 有时,一个广告能导致你去买你根本 不需要的东西。 (1) at times，sometimes 有时 如： 　 At times I wonder if it’s all worth while. 有时我怀疑我干这件事是否值得。

(2) lead sb. to do 怂勇, 引诱 例: She led me to believe that she had a lot of influence. 　 她诱使我相信她很有权势。 (3) not ...at all 无论如何(都不), 一点(都不)