Melissa小教室 第2场:Failure Essay怎么写 主持人：Melissa Gao 活动时间：2月3日晚9点 活动地点： YY语音平台尚友空中教室 频道号8615 - MBA申请课堂

主讲人介绍 INSEAD新加坡分校三年工作经验，参与MBA案例编写及杰出校 友采访 韩国3年工作经验，参与中国及北美地区海外战略及市场推广 美国顶尖咨询公司中国分部管理咨询，项目经理 申请MBA时拿到Stanford，Ross及Kellogg面试，并最终被 Kellogg录取 书法达人，精通中，韩，英；现居德国学习德语&顺便待产 Melissa微博--Melissa高老师

讲座提纲 1. Failure essay的禁忌是什么？(15 min) 选材的禁忌 Essay内容重心的禁忌 选材中时间的禁忌 Setback、Mistake和Failure的区别 Failure essay需要着重强调的三点 3. 举例说明什么是好的Failure Essay (10min) 4. Failure Essay完整版样文及分析(15 min) 5．Q&A(15 min)

讲座提纲 1. Failure essay的禁忌是什么？(15 min) 选材的禁忌 Essay内容重心的禁忌 选材中时间的禁忌 Setback、Mistake和Failure的区别 Failure essay需要着重强调的三点 3. 举例说明什么是好的Failure Essay (10min) 4. Failure Essay完整版样文及分析(15 min) 5．Q&A(15 min)

1. Failure essay的禁忌是什么？ 1. 写一个并不是failure的failure 2. 写一个特别trivial的failure 3. 写一个不可饶恕的Failure 4. 过多的写Failure本身 5. Failure的故事别太近也别太远

2. Failure essay的写法和选材( 1: Mistakes和setbacks的区别 2: Demonstrate你的self-awareness 3: 强调Lessons learned 和你的成长才是关键 4: Show initiative and resilience

3. 举例说明什么是好的Failure Essay 　　　Weak: I did everything flawlessly on my end to successfully launch the manufacturing unit but due to circumstances outside of my control, I was unable to launch on my targeted start date and lost 70% of the business from pre-booked orders. 　　　Average: Despite my best efforts, I was unable to convince the supplier to deliver the machinery in time and was faced with customers who wanted to cancel their orders. Realizing the erosion in brand that could result from such a move, I offered to discount each pre-booked order by 50% in order to compensate my customers for the inconvenience. 　　　Strong: Despite my best efforts, I was unable to convince the supplier to deliver the machinery in time and was faced with customers who wanted to cancel their orders. Realizing the erosion in brand that could result from such a move, I offered to discount each pre-booked order by 50% in order to compensate my customers for the inconvenience. As a result, I was able to salvage 80% of the orders and mitigate the loss of brand value. This incident taught me the importance of adhering to project schedules and having contingency plans in place to provide for extenuating circumstances outside of my control.

4. Failure Essay完整版样文及分析(1) 　 Absolute US was an annual event in Singapore that helped prospective students meet those of us who were already schooling in USA. It is now defunct, but I’d once tried- and failed- to resurrect it. 　　When I took this up, Absolute US had been on the brink of death, and I’d begun the project by formulating a three-faceted revival plan. First, it’d previously been held at Singapore’s largest club, and I decided on a smaller and cozier venue instead. Second, some games would be organised to spice things up. Finally, a team of motivated shareholders- rather than low-energy volunteers- would be assembled by pitching Absolute US as a money-making venture. Besides arming myself with a good plan, I also worked extremely hard, playing whatever role was necessary- be it the leader who’d formulated the entire plan; the more hands-off project consultant; or the event’s game designer- to make my re-conceptualization a reality. 　　I had a good plan, a dedicated team, and had been doing whatever it took to succeed. But in spite of this, Absolute US 2006 boasted historical attendance lows and didn’t make a profit. What’d gone wrong?

4. Failure Essay完整版样文及分析(2) Having reflected upon the affair, I now realize that the project had been doomed from the start, because of three errors in execution. First, we’d ignored local contexts. Making plans from abroad left the project without proper intelligence on the ground. I’d designed the new, apparently perfect, plan and organized the team when I was in Chicago in April 2006. When my team returned to Singapore in June after school had ended, I went to Thailand for a month of social work. As students who’d spent the year abroad, we eventually picked a venue that turned out to be a has-been so past its popularity peak that it folded a month after our event. A better appreciation of the need for ground-level research would have served us well. Second, as leader I’d failed to strike a balance between involvement with the project vision and its details. I’d worked hard, involving myself in all the project nitty-gritty’s. However, my trying to go it alone working out every detail, rather than trusting others to execute, not only caused a breakdown in communication of the project vision to my team, but also left them without a leader for a short period when I was in Thailand. Though I’d immediately stepped down and become a project consultant instead after realizing the problem, it’d been too late. The leaderless period had already demoralized my team.

4. Failure Essay完整版样文及分析(3) Third, I’d lacked a backup plan. I’d taken for granted that no hiccups would occur, and when one did, I was caught unprepared. In particular, I’d planned to communicate from Thailand via email, but this eventually proved unfeasible because I’d unexpectedly lacked internet access. What I’d learnt, in short, was that having a neat idea is no guarantee of successful execution. This had been a painful but educational experience, and I look forward to doing things differently- and succeeding- in future endeavors.

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