Singapore Airlines in the Next Decade 新加坡航空的未来十年

OUTLINE 概述 Introduction to Singapore Airlines 新航简介 Mission Statement 新航的使命 Key Areas of Strategic Focus 新航的关键战略 Conclusion 总结

INTRODUCTION TO SINGAPORE AIRLINES: 新航简介 GROUP STRUCTURE 集团结构 Singapore Airlines 新加坡航空公司 SIA Cargo 新加坡货运航空公司 SilkAir 新加坡胜安航空公司 SIAEC 新航工程公司 Other Subsidiaries & Associated Companies 其他子公司及 联营公司

FACTS AND FIGURES 事实与数据 Employs 21,000 staff across the Group 新航集团拥有21,000 名员工 World’s 13th largest airline by RPKs 新航旅客周转量（收入客公里）在全球的航空公司中名列第13位 More than 18 million passengers carried in FY2008/9 在2008-2009财年，新航运送了超过1,800万名旅客 Group Revenue in FY2008/9: S$16b 新航集团在2008-2009财年的收入为: 160亿新元

FACTS AND FIGURES 事实与数据 Net profit FY2008/9: S$1.1b (First nine months of 2009/10: S$62m loss) 新航集团在2008-2009财年的净利润为: 11亿新元 (2009-2010财年的前九个月: 亏损6200万新元) SIA flies to 62 destinations in 34 countries; together with SilkAir and SIA Cargo 97 destinations in 39 countries 新航的飞行网络包括34个国家的62个目的地；与新加坡胜安航空及新加坡货运航空公司一同计算，新航集团的飞行网络遍及39个国家的97个目的地 SIA’s passenger fleet comprises 108 aircraft, with average age of 6 yrs 2 months 新航的客机机队由108架飞机组成，平均机龄为6年2个月

MISSION STATEMENT 我们的使命 Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees. 新加坡航空公司是一家全球性公司， 致力于提供最高品质的空中运输服务， 并最大限度地回报我们的股东和员工。

KEY AREA OF STRATEGIC FOCUS 新航的关键战略 Operational Excellence 卓越运营 Customer Service 客户服务 Product Innovation 产品创新 Global Network 全球网络

OPERATIONAL EXCELLENCE 卓越运营 Safety and security is our top priority in all areas of business 安全和安保是我们所有工作中的重中之重 We will continue to hold key stakes in maintenance, repair and overhaul services to control technical quality and safety standards 我们将继续保持在飞机保养、修理和大修方面的关键性投资，以确保技术质量及安全标准 High levels of punctuality will be a Key Performance Indicator for operations departments 高水平的准点率是衡量运营部门表现的重要指标

CUSTOMER SERVICE 客户服务 Customer service delivery takes place on the plane and on the ground 优越的客户服务无论在机上还是地面都能得以体现 Our cabin crew deliver warmth and hospitable service onboard 我们的空乘人员为乘客提供热情温暖的机上服务 Our ground employees also participate in a service excellence program that is currently in its 12th year 我们的地面服务人员同样参与着一项已持续12年的卓越服务项目

CUSTOMER SERVICE 客户服务 The quality of customer service is dependent on the capability of the staff who deliver it 客服水平的高低是由提供服务的工作人员的能力来决定的 We invest heavily in staff training programmes: 110 hours per employee per year 我们对员工的培训计划投入很大：平均每年每个员工的培训时间为110小时 Cabin crew training is one of longest in the industry (4 months) 是客舱乘务员培训时间最长的航空公司之一（4个月）

PRODUCT INNOVATION 产品创新 We have a Modern Fleet strategy 现代化机队战略 Result in Lower fuel and maintenance costs 较低的燃油及维护成本 With 108 aircraft in our fleet, we have another 55 aircraft on order 现役机队由108架飞机组成，我们还另外订购了55架客机 Order includes an additional 9 A380s (to make a total of 19 A380s), and 20 B787s and 20 A350s 订购的客机包含了另外的9架空客A380客机（ 将使新航拥有的A380客机总数达到19架）及20架波音B787客机和20架A350客机

PRODUCT INNOVATION 产品创新 Excellent cabin comfort 优越的机舱舒适性 - Suite products for the A380 空客A380客机上的豪华套房产品

PRODUCT INNOVATION 产品创新 Fully flat seats in First class and business class for our long haul fleet 远程航班头等舱及商务舱座椅可转换成完全平躺式睡床

PRODUCT INNOVATION 产品创新 - Inclined flat seats in business class for our medium haul fleet 中程航班的商务舱座椅也可以转换成倾斜平躺式睡床

PRODUCT INNOVATION 产品创新 Innovation in economy class seat designed to provide more legroom 创新的经济舱座椅可提供更大的腿部空间

PRODUCT INNOVATION 产品创新 Newest personal entertainment system with over 1000 options 最新的个人娱乐系统提供超过1,000种的娱乐选择

PRODUCT INNOVATION 产品创新 World class inflight cuisine, created by an international culinary panel of chefs, complemented by specially-selected wine 由国际烹饪顾问团（ICP）的厨师创制的世界级机上美食，辅以精心挑选的佳酿

GLOBAL NETWORK 全球网络 Build our hub in Singapore with better flight connectivity for our passengers from around the globe 通过为来自世界各地的乘客提供更好的航班连接, 强化新加坡的交通枢纽地位 Have a global and diversified network to protect against regional downturns 拥有全球化及多元化的航线网络以抵御区域经济衰退带来的影响 Maintain steady growth in a cyclical industry 在周期性产业中保持稳步成长

Summary 总结

Thank You! 谢谢!