A Comprehensive English Course 2 A Comprehensive English Course 1

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1 A Comprehensive English Course 2 A Comprehensive English Course 1
总主编：张海波 应用商务英语系列 综合英语教程2 Enter 综合英语教程2 普通高等教育“十二五”规划教材 A Comprehensive English Course 2 A Comprehensive English Course 1 主编：范云霞 中国出版集团现代教育出版社 电子教案制作人：张海波

2 Outlook On Life Contents Unit 7
1. Lead in: Listen, Respond, Judge and Complete 2. Key words and phrases: Dictation, Collection and Match 3. Reading in depth: Honesty 4. Skimming and scanning: Don’t Work for Money 5. Language focus: The Present Perfect Tense 6. Skills: Applied Writing Skills 3 7. Oral training: Topic, Presentation and Interview 8. Extending reading: Increasing Confidence 9. World anecdotes: Balzac’s Hallucinations Enter Enter Enter Enter Enter Enter Enter Enter Enter

3 1. Lead In 1.1 Listen & Respond 1. What is Zhou Ying’s dream?
Directions: Listen to Extract 1 twice and then answer the following 5 questions. 1. What is Zhou Ying’s dream? 2. Why does Yang Feng want to pass CET-6? 3. Can Su Hui realize her dream? 4. When will Li Jun graduate from the college? 5. What is the dream of yesterday according to Li Jun? 2017年12月5日星期二

4 1.2 Listen & Judge Directions: Listen to Extract 2 twice and choose the best answers to the following questions 1) What happened to Florence Chadwick after swimming for nearly sixteen hours? A. She was thirsty. B. She could not see anything. C. Her body was numb. D. Her eyes hurt. 2) What is Florence’s goal at her age of 34? A. To be the first woman to swim the English Channel in both directions. B. To become the first woman to swim from Catalina Island to the California coast. C. To gain the others’ attention by swimming in the sea. D. To make herself known while millions watched her on national television. 3) Who offered encouragement while Florence was swimming? A. Her trainer B. Her mother C. Her husband D. Both A and B 2017年12月5日星期二

5 4) When did Florence ask to be pulled out? A. At the end.
B. With only a half mile to go. C. At the beginning. D. With one mile to go 5) Why did Florence succeed two month later? A. Because she can swim across the Catalina Channel. B. Because she kept the goal in mind and asked for help. C. Because She had a solid faith and a clear goal in her mind. D. None of the above. 2017年12月5日星期二

6 Keep Your Goals in Sight
1.3 Listen & Complete Directions: Listen to Extract 2 again and fill in the missing words or phrases mentioned in the passage. Keep Your Goals in Sight When she looked ahead, Florence Chadwick saw nothing but a solid wall of fog. Her body was numb. She had been swimming for nearly sixteen hours. Already she was the first woman to swim the English 2 Channel in both directions. Now, at age 34, her goal was to become the first woman to swim from Catalina Island to the California coast. On that Fourth of July morning in the sea was like an ice bath and the fog was so dense she could hardly see her support boats. Sharks cruised toward her lone figure, only to be driven away by rifle shots. Against the frigid grip of the sea, she 5 struggled on —hour after hour— while millions watched on national television. Alongside Florence in one of the boats, her mother and her trainer offered 6 encouragement They told her it wasn’t much farther. But all she could see was fog. They urged her not to quit. She never had until then. With only a half mile to go, she asked to be 7 pulled out . Still thawing her chilled body several hours later, she told a reporter, "Look, I’m not excusing myself, but if I could have seen land I 8 might have made it ." It was not fatigue or even the cold water that defeated her. It was the fog. She was unable to see her goal. Two months later, she tried again. This time, despite the same dense fog, she swam 9 with her faith intact and her goal clearly pictured in her mind. She knew that somewhere behind that fog was land and this time she made it! Florence Chadwick became the first woman to swim the Catalina Channel, 10 eclipsing the men’s record by two hours! 2017年12月5日星期二

7 the turning point in my life
2. Words & Phrases 2.1 Dictation Directions: Listen to Extract 3. You are going to hear 10 words or expressions related to the outlook on life. Each one will be repeated twice. You have 10 seconds to write down the word you hear before you get the next one done. 1 attitude 6 industrious 2 philosophy 7 materialistically 3 significance 8 the best day of his life 4 optimistic 9 my lucky break 5 positive 10 the turning point in my life 2017年12月5日星期二

8 2.2 Phrase Collection order Noun phrases Verb phrases
Directions: Find out at least 10 of noun phrases and verb phrases from Text A. Add as many as you can. One is done for you. order Noun phrases Verb phrases the greatest gifts live by 1 fancy names shake down 2 a good citizen turn in 3 taxicab drivers go back 4 an emerald ring drop off 5 a few dollars trace down 6 a rainy day take care of 7 coal yards put away 8 a long time agree with 2017年12月5日星期二

9 2.3 Match Work Directions: Match the words in Column A with the proper definitions in Column B. Column A Column B [ E ] 1. fancy A) a set of rules or principles or laws (especially written ones) [ A ] 2. integrity B) a green transparent form of beryl; highly valued as a gemstone [ G ] 3 forthrightness C) noisy rough behavior when playing or fighting [ I ] 4. code D) a local church community [ C ] 5. rough- and-tumble E) not plain; decorative or ornamented [ H ] 6. shake F) set free as from prison or duty [ B ] 7. emerald G) the quality of being honest and straightforward in attitude and speech [ J ] 8. enlisting H) move back and forth or sideways [ F ] 9. discharged I) moral soundness [ D ] 10. parish J) the act of getting recruits 2017年12月5日星期二

10 3. Reading in Depth Honesty 3.1 Text A
I believe honesty is one of the greatest gifts there is. I know they call it a lot of fancy names these days, like integrity and forthrightness. But it doesn't make any difference what they call it; it's still what makes a man a good citizen. This is my code, and I try to live by. I've been in the taxicab business for thirty-five years, and I know there is a lot about it that is not so good. Taxicab drivers have to be rough--and--tumble fellows to be able to take it in New York. You've got to be tough to fight the New York traffic eight hours a day, these days. Because taxi drivers are tough, people get the wrong impression that they are bad. Taxi drivers are just like other people. Most of them will shake down as honest fellows. You read in the papers almost every week where a taxi driver turns in money or jewels or bonds, stuff like that, people leave in their cabs. If they weren't honest, you wouldn't be reading those stories in the papers. One time in Brooklyn, I found an emerald ring in my cab. I remembered helping a lady with a lot of bundles that day, so I went back to where I had dropped her off. It took me almost two days to trace her down in order to return her ring to her. I didn't get as much as “thank you.” Still, I felt good because I had done what was right. I think I felt better than she did. I was born and raised in Ireland and lived there until I was nineteen years old. I came to this country in 1913 where I held several jobs to earn a few dollars before enlisting in World War Number I. After being discharged, I bought my own cab and have owned one ever since. It hasn't been too easy at times, but my wife takes care of our money and we have a good bit put away for a rainy day. 2017年12月5日星期二

11 When I first started driving a cab, Park Avenue was mostly a bunch of coal yards. Hoofer's Brewery was right next to where the Waldorf-Astoria is now. I did pretty well, even in those days. In all my years of driving a taxicab, I have never had any trouble with the public, not even with drunks. Even if they get a little headstrong once in a while, I just agree with them and then they behave themselves. People ask me about tips. As far as I know, practically everyone will give you something. Come to think of it, most Americans are pretty generous. I always try to be nice to everyone, whether they tip or not. I believe in God and try to be a good member of my parish. I try to act toward others like I think God wants me to act. I have been trying this for a long time, and the longer I try, the easier it gets. 2017年12月5日星期二 参考译文

12 4) Did the author join the army in the war?
3.2 Work On Text A 3.2.1 Answer the following questions according to this passage you’ve just learned. 1) What are the fancy names for honesty these days according to the passage? 2) What kind of fellows does the taxicab drivers have to be in New York? 3) How did the author help the lady who had lost an emerald ring in his cab? 4) Did the author join the army in the war? 5) What does the author do if someone is a little headstrong? 2017年12月5日星期二

13 3.2.2 Choose the best answers to the following questions according to the passage you’ve just learned. 1 Which of the following statements is not true? A Many people consider the taxicab drivers are bad. B The author didn’t return the emerald ring to the lady who had lost it. C The author and his wife had saved some money before he started driving a cab. D Not everyone gives tips when they take a taxi. 2 The meaning of the phrase “live by” in paragraph1 is __________________. A pass by B pass over C live on D go on 2017年12月5日星期二

14 he can meet more people to take his taxi at that place B
3 The reason why the author went back to where he had dropped the lady off is that __. A he can meet more people to take his taxi at that place B he wanted to remind the lady that she needed to take a taxi at that place C he wanted to meet the lady at that place to return the emerald ring to her D None of the above. 4 What happened to the author after he was not in the army? A He came to the country in 1913. B He left Ireland. C He took care of the money. D He bought his own car. 5 Which word is the most appropriate to describe the author? A Generous. B Outgoing. C Nice. D Honest. 2017年12月5日星期二

15 appetite, look around, take off， satisfy， handle,
3.3 Word Training Direction: Fill in the following blanks with proper words or phrases given. Change the forms if necessary. One is done as a sample appetite, look around, take off， satisfy， handle, grateful, speak of, overwork, edit, apt Advice to Young Man Advice to Young Man Remember, my son, you have to work. Whether you handle 1 a pick or a pen, a wheel-barrow or a set of books, digging ditches or editing 2 a paper, ringing an auction bell or writing funny things, you must work. If you look around 3 you will see the men who are the most able to live the rest of their days without work are the men who work the hardest. Don't be afraid of killing yourself with overwork It is beyond your power to do that on the sunny side of thirty. They die sometimes, but it is because they quit work at six in the evening, and do not go home until two in the morning. It’s the interval that kills, my son. The work gives you an appetite 5 for your meals; it lends solidity to your slumbers, it gives you a perfect and grateful 6 appreciation of a holiday. There are young men who do not work, but the world is not proud of them. It does not know their names, even it simply speaks of 7 them as “old So-and-So’s boy”. Nobody likes them; the great, busy world doesn’t know that they are there. So find out what you want to be and do, and take off 8 your coat and make a dust in the world. The busier you are, the less harm you will be apt to get into, the sweeter will be your sleep, the brighter and happier your holidays, and the better satisfied will the world be with you. 2017年12月5日星期二

16 3.4 Writing Practice 3.4.1 Complete the following sentences by translating the Chinese into English. 1 I had spent nearly a year in this ship, and got the first (海上生活的艰辛). (rough and tumble) 2 To make space in the bedroom, she （把她的冬装全收起来）in the upstairs bedroom. (put away) 3 It is a good idea to (偶尔上馆子). A change of scene and cooking is good for you. (once in a while) 4 In that case, may I (留下一份履历表) at your office for future reference and possibly see you for a few minutes? (drop off) 5 All must (奉行这样的理念) of total quality assurance and service to customers in all things. (live by) I had spent nearly a year in this ship, and got the first rough and tumble of a sea-life. 参考答案 To make space in the bedroom, she put away her winter clothes in the upstairs bedroom. 参考答案 It is a good idea to eat out once in a while; a change of scene and cooking is good for you. 参考答案 In that case, may I drop off my resume at your office for future reference and possibly see you for a few minutes? 参考答案 All must live by the philosophy of total quality assurance and service to customers in all things. 参考答案 2017年12月5日星期二

17 3.4.2 Write a short passage, titled by The Advantages of Mobilephone. No less than 120 words. Sample Happiness What is happiness? Happiness varies from person to person, even varies from time to time in one’s whole life. In my opinion, whether a person is happy or not is mostly decided by his attitude towards life. To be happy, what we should to do? I think there are three things we can do. Firstly, we should try to understand that life is not easy to all of us. Difficulties and pressure exist everywhere during our process of making a living. It is unnecessary to complain about it and even become pessimistic. Secondly, we need to be satisfied with what we have. It's enough for us to be happy. We should treasure the simple things like our health and freedom, because real happiness is the satisfaction from the bottom of our hearts. Thirdly, we must realize happiness is a choice. We decide if we want to be happy. Happiness depends not on position but on disposition. We can choose to be happy, satisfied and content. In a word, happiness lies in its contentment. We should be optimistic, grateful for what we have, be happy and satisfied with our lives. 2017年12月5日星期二

18 4. Skimming & Scanning Don’t Work for Money 4.1 Text B
The world is filled with smart, talented, educated and gifted people. We meet them every day. A few days ago, my car was not running well. I pulled it into a garage, and the young mechanic had it fixed in just a few minutes. He knew what was wrong by simply listening to the engine. I was amazed. The sad truth is, great talent is not enough. I am constantly shocked at how little talented people earn. I heard the other day that less than 5 percent of Americans earn more than $100,000 a year. A business consultant who specializes in the medical trade was telling me how many doctors, dentists and chiropractors struggle financially. All this time, I thought that when they graduated, the dollars would pour in. It was this business consultant who gave me the phrase, “They are one skill away from great wealth.” What this phrase means is that most people need only to learn and master one more skill and their income would jump exponentially. I have mentioned before that financial intelligence is a synergy of accounting, investing, marketing and law. Combine those four technical skills and making money with money is easier. When it comes to money, the only skill most people know is to work hard. When I graduated from the U.S. Merchant Marine Academy in 1969, my educated dad was happy. Standard Oil of California had hired me for its oil-tanker fleet. I had a great career ahead of me, yet I resigned after six months with the company and joined the Marine Corps to learn how to fly. My educated dad was devastated. Rich dad congratulated me. Job security meant everything to my educated dad. Learning meant everything to my rich dad. Educated dad thought I went to school to learn to be a ship's officer. Rich dad knew that I went to school to study international trade. So as a student, I made cargo runs, navigating large freighters, oil tankers and passenger ships to the Far East and the South Pacific. While most of my classmates, including Mike, were partying at their fraternity houses, I was studying trade, people and cultures in Japan, Thailand, Singapore, Hong Kong, Vietnam, Korea and the Philippines. I also was partying, but it was not in any frat house. I grew up rapidly. 2017年12月5日星期二

19 There is an old cliché that goes, “Job is an acronym for 'Just Over Broke.‘” And unfortunately, I would say that the saying applies to millions of people. Because school does not think financial intelligence is intelligence, most workers “live within their means.” They work and they pay the bills. Instead I recommend to young people to seek work for what they will learn, more than what they will earn. Look down the road at what skills they want to acquire before choosing a specific profession and before getting trapped in the “Rat Race”. Once people are trapped in the lifelong process of bill paying, they become like those little hamsters running around in those little metal wheels. Their little furry legs are spinning furiously, the wheel is turning furiously, but come tomorrow morning, they'll still be in the same cage: great job. When I ask the classes I teach, “How many of you can cook a better hamburger than McDonald's?”， almost all the students raise their hands. I then ask, “So if most of you can cook a better hamburger, how come McDonald's makes more money than you?” The answer is obvious: McDonald's is excellent at business systems. The reason so many talented people are poor is because they focus on building a better hamburger and know little or nothing about business systems. The world is filled with talented poor people. All too often, they're poor or struggle financially or earn less than they are capable of, not because of what they know but because of what they do not know. They focus on perfecting their skills at building a better hamburger rather than the skills of selling and delivering the hamburger. 2017年12月5日星期二 参考译文

20 Why does the author think great talent is not enough? A
4.2 Work On Text B 4.2.1 Choose the best answers to the questions according to what you’ve learned from this passage. 1 Why does the author think great talent is not enough? A Because most people don’t have much money. B Because most people don’t work hard. C Because most people need to learn and master one more skill and their income would increase. D Because most people don’t have much interest in their work. 2 How can a person make money with money easier according to the passage? A By doing more business with more companies at home and abroad. B By combing the technical skills of accounting, investing, marketing and law. C By connecting more people in different financial companies. D By working harder and harder and getting along well with others. 3 Why did the author quit the job in Standard Oil of California? A Because he was tired of his work. B Because he wanted to start his own business. C Because he wanted to leave his dad. D Because he wanted to learn how to fly. 2017年12月5日星期二

21 What did the author recommend the young when they look for work? A
4 What was the author doing while most of his classmates are parting at their fraternity houses? A He was studying trade, people and cultures in many Asian countries. B He was learning flying in the Marine Corps. C He was travelling in Japan, Thailand, Singapore, Hong Kong, Vietnam, Korea and the Philippines. D He was starting his own business in Asia. 5 What did the author recommend the young when they look for work? A They should seek interesting work. B They should seek financial work. C They should seek work for what they will earn. D They should seek work for what they will learn. 2017年12月5日星期二

22 Match the words in Column A with the proper definitions in Column B.
4.2.2 Match the words in Column A with the proper definitions in Column B. Column A Column B [ H ] 1. talented A) an expert who gives advice [ E ] 2.mechanic B) in an exponential manner [ J ] 3. shocked C) from a financial point of view [ A ] 4.consultant D) distinguishing something particular or special or unique [ G ] 5. specialize E) a craftsman skilled in operating machine tools [ C ] 6. financially F) in a manner marked by extreme or violent energy [ B ] 7. exponentially G) devote oneself to a special area of work [ I ] 8. intelligence H) showing a natural aptitude for something [ L ] 9. recommend I) the ability to comprehend; to understand and profit from experience [ D ] 10. specific J) struck with fear, dread, or consternation [ F ] 11.furiously K) easily perceived by the senses or grasped by the mind [ K ] 12. obvious L) express a good opinion of 2017年12月5日星期二

23 4.3 Translation 4.3.1 Directions: Put the following sentences into Chinese. I pulled it into a garage, and the young mechanic had it fixed in just a few minutes. He knew what was wrong by simply listening to the engine. I was amazed. I have mentioned before that financial intelligence is a synergy of accounting, investing, marketing and law. Combine those four technical skills and making money with money is easier. I had a great career ahead of me, yet I resigned after six months with the company and joined the Marine Corps to learn how to fly. My educated dad was devastated. Rich dad congratulated me. Their little furry legs are spinning furiously, the wheel is turning furiously, but come tomorrow morning, they'll still be in the same cage: great job. All too often, they're poor or struggle financially or earn less than they are capable of, not because of what they know but because of what they do not know. 我把它开进维修厂，一位年轻的机械工只消几分钟就把它修好了。他仅凭倾听发动机的声音 就能确定哪儿有毛病，这让我惊奇不已。 参考答案 以前我提到过，财商是会计、投资、市场营销和法律方面的能力综合。将上述四种专业技能 结合起来，以钱生钱就会更容易。 参考答案 尽管我的未来前程远大，但我还是在6个月后辞职离开了这家公司，加入海军陆战队去学习 飞行。对此我那有学识的爸爸非常伤心，而富爸爸则祝贺我做出的决定。 参考答案 老鼠的小毛腿跑得飞快，小铁轮也转得飞快，可到了第二天早上，他们发现自己依然困在同 一个老鼠笼里，那就是：“重要”的工作。 参考答案 在很多情况下，他们之所以贫穷、生活拮据或者收入与其能力不相符，不是因为他们已知的 东西而是因为他们未知的东西。 参考答案 2017年12月5日星期二

24 4.3.2 Find out the errors in each of the following sentences. Then correct them by rewriting the sentences. 1 He already finished his homework. Rewrite He has already finished his homework. 2 I saw her before, but I can not remember where. I have seen her before, but I can not remember where. 3 How many times did you go there this year? How many times have you been there this year? 4 The film was on for ten minutes. The film has been on for ten minutes. 5 The film has been on for five minutes when I got there. The film had been on for five minutes when I got there. 2017年12月5日星期二

25 The Present Perfect Tense
5. Language Focus The Present Perfect Tense 现在完成时表示过去发生并且已经完成的动作对现在造成影响或后果，过去某一时间开始并一直持续到现在并且有可能还会持续的动作或状态。 Pattern Form Sample 肯定句 主语+have/has+过去分词+宾语. Jane has laid the table. She has studied English for 5 years. 否定句 主语+have/has+ not+过去分词+宾语. I haven't seen much of him recently. I have never heard Tim say anything against her. 一般疑问句 Have/Has+主语+过去分词+宾语? Have you finished your work yet? Has Linda ever been to Beijing? 特殊疑问句 特殊疑问词或词组+ 一般疑问句（have/has+主语+过去分词+其他）? How long has he done his homework? What has made you so happy? 2017年12月5日星期二

26 Usage Sample 表示某个已经发生且对现在造成影响或结果的动作，这种情况常不与任何时间状语连用。 I’m sorry I have lost my key. I can’t open the door. She has left. If you want to see her, you’ll have to come tomorrow. 表示过去某一时刻发生，且延续到现在的动作或状态，这种情况常与表示一段的时间状语连用。 Jonson has been ill for three days. I have been a member of this team since 1998. Instruction Sample 现在完成时往往同表示不确定的过去时间状语连用。如already（肯定）, yet（否定，疑问）, just, before, recently, still, lately, never等: He has already obtained a scholarship. We have seen that show before. 现在完成时常常与表示频度的时间状语连用。如often, sometimes, ever, never, twice, on several occasion等: I have used this pen only three times. It is still good. George has met that gentleman on several occasions. 现在完成时还往往可以同包括现在时间在内的时间状语连用。如this morning/week/month/year, now, up to these few days/weeks/months/years, just, today, up to present, so far等: Peter has written six papers so far. Up to the present everything has been successful. 2017年12月5日星期二

27 5.1 Fill in the blanks with the proper form.
1. Has he finished (finish) his work today? Not yet. 2. My father has just come (come) back from work. He is tired now. 3. Where’s Li Ming ? He has gone (go) to the teacher’s office. 4. So far I have made (make) quite a few friends here. 5. How long has Mr. Smith stayed (stay) here ? For two weeks. 6. I have just finished (finish) my homework. 7. If it is (be) fine tomorrow, I'll go with you. 8. The students were reading (read) English when the teacher came in. 9. Look! The monkey is climbing (climb) the tree. 10. My mother is coming/will come (come) to see me next Sunday. 2017年12月5日星期二

28 5.2 Choose the best answer from the four choices in each of the following sentences.
( B ) 1. Mother ____me a new coat yesterday. I _______ it on. It fits me well. A. had made…have tried B. made…have tried C. has made…tried D. made…tried ( D ) 2. “He ____to draw horses already”. “When ______ he learn?” “ Last year “ A. learned…has B. learned…did C. has learned…has D. has learned…did ( A ) 3. Tom _____up into the tree. Look, he ____ high up there! A. has got…is B. has climbed…was C. got …was D. climbed…is ( C ) 4.____ you _____ the text yet ? Yes, we ____it two hours ago. A. Did…copy…did B. Have…copied…have C. Have…copied…did D. Did …copy…had ( A ) 5. “Why ______ she _______ angry?” “Because he _____ at her just now.” A. did…get…shouted B. has…got…shouted C. did…get…has shouted D. has…got…has shouted ( A ) 6. ______you __________ the film before ? Where _____ you ____ it? A. Have …seen…did…see B. Did …see…did…watch C. Have…seen…have…seen D. Did …see…have…seen ( D ) 7.You ____ me waiting for two hours. I ____ for you since five. A. kept…waited B. have kept…waited C. kept…have waited D. have kept…have waited ( B ) 8.Where ______ John _______? To the library. He _________ there for an hour. A. has…been…has gone B. has…gone…has been C. did…go…went D. did…be…went ( D ) 9.______ the baby still _____ ? No, it _______ crying. A. Has…cried…has stopped B. Is…crying…stopped C. Did …cry…stopped D. Is…crying…has stopped ( C ) I _______ the way. I ________ here for quite many years. A. knew…have lived B. knew…live C. know…have lived D. know…live 2017年12月5日星期二

29 5.3 Put the following Chinese into English according to the words given, use present continuous tense. 1 你曾经吃过鱼和薯条吗？ Have you eaten fish and French Fries? 2 我上星期看过这部电影。 I have seen this movie last week. 3 自从他搬到福州，他就住这儿了。 He has lived here since he moved to Fuzhou. 4 我妹妹成为一个大学生已经三年。 My sister has been a university student for three years. 5 他们从1999年就已经相互认识了。 They have known each other since 1999. 2017年12月5日星期二

30 Write A Company Profile
6. Problem-Solving Skills 2 Start Here Write A Company Profile Writing a company profile, in general, isn’t very hard. Unless your audience is someone who wants to purchase the company and wants vast amounts of in-depth information, the basic company profile will briefly outline the company’s products or services, its mission, employees, and a few unique aspects. And it should be written in a style that gives the reader an idea of the company’s personality. For instance, a small organic tea company could create a company profile highlighting the high quality of their teas, and how the tea leaves are hand-selected by the owner, a Chinese woman raised in a family with generations of tea-brewing experience. Their mission might be to provide teas that not only taste great, but provide other benefits like relaxation. A short description of key employees and perhaps a few tidbits on interesting people who have purchased or drink their tea would add to the profile. If the company’s tone is one of rest and healing, then the profile should be written in the same style. Use of words like ‘holistic’ and ‘organic’ will add to creating a profile that suits the company. On the other hand, a large entertainment company will be more likely to have a company profile using short, descriptive sentences with lots of action verbs. Their top executives and experience could be shown, but the company profile would be more likely to highlight entertainment successes, such as hit movies or records, and high-profile entertainers who have signed with them. If you are writing a company profile, sit down and make a list of the most important elements of the company, using some of the above ideas. Find the company’s mission and determine the ‘style’ or ‘tone’ of the company, then begin writing the profile in that same manner. You’ll be able to not only convey important facts, but do so in a way that conveys ‘who’ the company is as well. 2017年12月5日星期二

31 A Company Profile is an important facet in a company's marketing plans and having a well written profile helps in more than one way. The important thing to be kept in mind here is that one should be precise while including all the details about the company. The basics, that is the name and address along with the general information about the company should come first followed by the main services or products that the company offers. Here it would be a good idea to include the mission and philosophy of the company along with the business plan which gives a fair idea to the client as to what he can expect; one can also include welfare activities, if any, that the company undertakes. The language used should be as far as possible jargon free for easy comprehension, even if you deal in highly specialized work as it enables better dissipation of information. While highlighting the achievements one can cite client comments and also mention the employees who have performed above average as it shows your commitment and dedication to client satisfaction. Last but not the least special care should be taken to mention your uniqueness as to why a client would like to do business with you; a mention of the awards won, a good rank in a survey, the qualifications and credentials of the employees or any special service that you provide all contribute to your overall persona. Today there are a number of other options for writing a company profile; one can hire a specialist or simply make use of online tools that guide users through the process. 2017年12月5日星期二

32 Topics for Discussion 7.1 7. Oral Training
Directions: Work in pairs and discuss the following topics in turns. Choose one or two of them. 1. My Ideal Job 2. My Favorite Book 3. My Most Admired Person 4. The Most Exciting Experience of My Life 5. The Important Characteristics of a Good Leader 2017年12月5日星期二

33 Presentation Training
7.2 Presentation Training Directions: Describe each of the following pictures in pairs by using your imagination. My dream Respect the old TV Dating Show 2017年12月5日星期二

34 Interviewing Training
7.2 Interviewing Training Directions: Student A acts as a teacher. Student B as a student. The student wants to get some information about the course he will take. Complete the talk according to some necessary hints given on the right. The student is calling. The woman is going to answer the phone. Hints Woman: Hello, Parkson college. May I help you？ Student: Yes. I’m looking for some information about the course of computer programming. Ask the course you are interested in. Teacher: Do you want a day or evening course？ Student: Well, it would have to be an evening course since I’m not free during the day. Give your choice and reason Woman: Oh. Wait, are you a freshman？ Student: No, I’m a junior. Show negative answer Woman: Well, I’m sorry. Computer programming is not open to freshmen. Apologize for the course being not open to freshmen. Student: Ok, it doesn’t matter. Thank you. farewell Teacher: You’re welcome. Bye. 2017年12月5日星期二

35 Increasing Confidence
8. Extending Reading Increasing Confidence The following article is chosen just for your homework in order to expand your knowledge on how to increase your confidence. Try to get the main idea of this article with the help of dictionaries afterwards. The world is changing rapidly and most people are very anxious about it. In fact, I think it might even be stronger and more accurate to say that most people are downright fearful of what they see going on around them. Technological change and innovation are completely altering many aspects of our lives and it doesn’t stop there. Economic changes, social changes, scientific changes, political changes… the list is endless. However, the big question we all face is how are we going to respond to these changes? While the specific answers about what to do take time and thought to uncover, the best way to approach the future and all of the changes it will bring can be summed up in one word: Confidence. Personal confidence is one of the greatest assets we all possess. Certainly some people seem to have much more of it than others but I believe that confidence is a skill that we can all develop. In some ways, it is undoubtedly the most important skill we can develop. With confidence, all things are within the realm of possibility. Without confidence, even the smallest challenges seem insurmountable. What I find fascinating is that people with confidence always seem to end up on top. They seem to overcome the obstacles that stand in their way. It’s as if problems and challenges run from the person who has confidence. I think what’s so difficult for most people is the belief that confidence has to be based on having a specific solution at hand but that’s just not true. What we all respect and admire is the person who can stand up against overwhelming difficulties and persevere without an answer. 2017年12月5日星期二

36 Here’s the secret that most people never get
Here’s the secret that most people never get. Life’s challenges are no match for the person with unstoppable confidence. While the problems or challenges might seem too big to be overcome, the person with confidence always finds a way to win regardless of the circumstances. Ultimately, life’s challenges run and hide from the person that maintains confidence This is hard lesson to learn. The problems of life seem so big and scary and we often think of ourselves as so small and fragile. But that’s not the way it is. That’s the illusion that most people by into, but it’s not the truth. The truth is that we are bigger than anything that can ever happen to us in life. We have the power and ability to overcome any obstacle in our path. And the most important tool we possess is personal confidence, believing in your ability to overcome the current challenge just like we have done so many times in the past. Whatever challenge is currently in your life, know that it’s there to help you grow and expand. Use the problems you encounter to help you build your personal confidence. Remember, you wouldn’t have the problem if you didn’t have the power to overcome it. Expanding your personal confidence will allow you to take on whatever you need to in order to fulfill your personal mission. 2017年12月5日星期二

37 Balzac’s Hallucinations
9. World Anecdotes Balzac’s Hallucinations 巴尔扎克的幻觉 巴尔扎克一拿起笔来写作，就像着了魔似的，常常对他要写的东西达到产生幻觉的地步。 　　有一次，一个朋友到巴尔扎克的家去。他敲了敲门，听见巴尔扎克好像正在和什么人激烈地争吵：“你这个恶棍，我要给你点颜色瞧瞧！”朋友赶紧进门却发现只有巴尔扎克一人在房间。原来巴尔扎克正在与他书中的角色争吵。 　　一天，另外一个朋友拜访他。突然巴尔扎克冲到他面前狠狠的斥责他，“你，是你害死那个女孩！”他朋友被吓了一大跳。原来巴尔扎克说的那个女孩是他一部小说里的人物。 As soon as he took the pen to start writing，Balzac seemed to have been possessed so much so that he often had hallucinations of what he wrote. 　　Once a friend went to Balzac's home. He knocked the door，and heard Balzac was having a heated argument with someone：“You ruffian， I'll teach you a lesson！” The friend opened the door hurriedly only to find that there was only Balzac in the room. It turned out that Balzac was bitterly attacking the base conduct of the character that he was exposing in his work. 　　One day，another friend went to visit him. Suddenly，Balzac came in front of him and denounced him excitedly，“You，you make that girl kill herself！”His friend was greatly shocked. It turned out that the girl mentioned by Balzac was the figure of one of his novels. 中 文 对 照 2017年12月5日星期二

38 Text A 参考译文 诚 实 我相信诚实是一件最棒的礼物。我知道如今他们给它取了许多好听的名字，像正直和直率。但是怎么称呼并不重要，关键还在于怎样才算一个好公民。这就是我的准则，我努力按这一准则生活。 我入出租车这一行已经三十五个年头，知道这一行有很多不好的地方。的士司机得凶狠粗暴才能在纽约干这一行。这年头你得有副好身板儿才顶得住纽约一天八小时的交通战。由于态度粗暴，人们误认为出租司机不是好人，其实，他们和其他人就没啥区别。他们大多诚实，与人和睦相处。你几乎每个星期都可以从报纸上知道某的士司机归还了乘客掉在车里的钱或珠宝或票据之类的东西。要不是他们诚实，你没法在报纸上读到那些新闻。 一次在布鲁克林，我发现车里有一枚祖母绿钻戒，我记得那天帮一位女士拉了很多捆行李，所以我开回到她下车的地方，几乎花了两天时间才找到她，把戒指还给了她。我连个谢字也没得到，还是感到很高兴，因为我做了件好事。我想我比她更高兴。 我生长在爱尔兰，在那儿呆到十九岁。1913年来到这个国家，为了挣几个钱干了不少工作，一战时当了兵，退伍之后自己买了辆出租，从此有了自己的车。有时日子不太容易，可我老婆精打细算，我们还存了些钱，以防有个什么难处。 刚开始开出租的时候，有钱人待的派克大街几乎全是一片煤场，胡弗啤酒厂正靠近现在的沃尔多夫·阿斯托里亚。就是在那些年头我干得也挺不错。 开出租的这些年，我从没和乘客有过纠纷，连给醉鬼开车也没出过麻烦。就是他们偶尔有点转不过弯，我也不和他们争执，他们接下来就规规矩矩了。 有人问我小费的事。据我所知，实际上每个人都会给一点。想想吧，大多数美国人是很大方的。不管给不给小费，我都尽力好好为每位乘客服务。我信仰上帝，努力成为教区的好教民。我想上帝希望我怎么对待别人，我就尽量怎么对待别人。我坚持这样做很长时间了，时间越久，这样做就越容易。 2017年12月5日星期二 返 回

39 Text B 参考译文 不做有才华的穷人 世界上满坑满谷都是精明能干、才华横溢、学富五车以及极具天赋之人，我们每天都会见到他们。几天前，我的汽车运转不灵了。我把它开进维修厂，一位年轻的机械工只消几分钟就把它修好了。他仅凭倾听发动机的声音就能确定哪儿有毛病，这让我惊奇不已。然而遗憾的是，光有非凡才华是不够的。 我常常吃惊，为什么有才华的人却只有微薄的收入。前几天我听人说，只有不到5％的美国人年收入在10万美元以上。一位专门从事药品贸易的商务顾问曾经告诉我，有许多医生、牙医和按摩师生活拮据。以前我总以为他们一毕业，财源便会滚滚而来。这位商务顾问告诉了我一句话：“离发大财，他们还差一项技能。”这句话的意思是说，大部分人还需多学习并掌握一项技能，他们的收入才能呈指数倍增长。以前我提到过，财商是会计、投资、市场营销和法律方面的能力综合。将上述四种专业技能结合起来，以钱生钱就会更容易。说到钱，大部分人所知的唯一技能就是拼命工作。 1969年，我从美国海运学院毕业了。我那有学识的爸爸十分高兴，因为加州标准石油公司录用我为它的油轮队工作。尽管我的未来前程远大，但我还是在6个月后辞职离开了这家公司，加入海军陆战队去学习飞行。对此我那有学识的爸爸非常伤心，而富爸爸则祝贺我做出的决定。 对于有学识的爸爸来说，稳定的工作就是一切。而对于富爸爸来说，学习才是一切。有学识的爸爸以为我上学是为了做一名船长，而富爸爸明白我上学是为了学习国际贸易。因此，在做学生时，我跑过货运、为前往远东及南太平洋的大型货轮、油轮和客轮导航。当我的大部分同班同学，包括迈克，在他们的联谊会会堂举办晚会的时候，我正在日本、泰国、新加坡、中国香港、越南、韩国和菲律宾学习贸易、人际关系和文化。我也参加晚会，但不去任何联谊会，我迅速地成熟起来了。 2017年12月5日星期二

40 常言道，“工作（job）就是比破产强一点（Just Over Broke）的缩写”。然而不幸的是，这句话确实适用于千百万人，因为学校没有把财商看作是一种才智，大部分工人都“量入为出”：干活挣钱，支付账单。相反，我劝告年轻人在寻找工作时要看看能从中学到什么，而不是只看能挣到多少。在选择某种特定职业之前或是陷入“老鼠赛跑”之前，要好好掂量自己到底需要获得什么技能。一旦人们为支付账单而整天疲于奔命，就和那些在小铁轮里不停奔跑转圈的小老鼠一样了。老鼠的小毛腿跑得飞快，小铁轮也转得飞快，可到了第二天早上，他们发现自己依然困在同一个老鼠笼里，那就是：“重要”的工作。 当我在自己教授的班级上问到“你们当中有多少人做的汉堡包能比麦当劳更好”时，几乎所有的学生都举起了手。我接着问，“如果你们当中大部分人都能做出比麦当劳更好的汉堡包，那为什么麦当劳比你们更能赚钱？” 答案是显而易见的：麦当劳拥有一套出色的运营体系。许多才华横溢的人之所以贫穷的原因，就是因为他们只是专心于做更好的汉堡包，而对运营体系几乎一无所知。世界上到处都是有才华的穷人。在很多情况下，他们之所以贫穷、生活拮据或者收入与其能力不相符，不是因为他们已知的东西而是因为他们未知的东西。他们只将注意力集中在提高和完善做汉堡包的技术上，却不注意提高有关汉堡包的销售和送货技能。 2017年12月5日星期二 返 回

41 Unit 7 Glossary acronym ['ækrə,nim] n. a word formed from the initial letters of a multi-word name首字母缩略词 chiropractor ['kaiərə, præktə] n. a therapist who practices chiropractic脊椎推拿治疗者 code [kəud] n. a set of rules or principles or laws (especially written ones)；a coding system used for transmitting messages requiring brevity or secrecy行为规范；密码 constantly ['kɔnstəntlɪ]adv. seemingly uninterrupted不断地;时常地 consultant [kən'sʌltənt] n. an expert who gives advice 顾问 devastated ['devə'steɪtɪd] adj. made uninhabitable（使）荒芜的; 毁灭的 discharged [dis'tʃɑ:dʒd] adj. set free as from prison or duty放出的；泻出的 emerald ['emərəld] n. a green transparent form of beryl; highly valued as a gemstone祖母绿;绿宝石 enlisting [in'listɪŋ] n. the act of getting recruits 征募 exponentially ['ekspəu'nenʃəl i] adv. in an exponential manner以指数方式 financially [faɪ'nænʃəlɪ] adv. from a financial point of view财政上; 金融上 forthrightness ['fɔ:θ'raɪtnɪs] n. the quality of being honest in attitude and speech 正直 fraternity [frə'tə:niti] n. a social club for male undergraduates大学联谊会，兄弟会 freighter ['freɪtə] n. a cargo ship货船 furiously ['fjʊərɪəslɪ] adv. in a manner marked by extreme or violent energy  狂暴地;猛烈地 hamster ['hæmstə] n. short-tailed Old World burrowing rodent with large cheek pouches<动>仓鼠（有颊囊可存放食物，常作宠物） 2017年12月5日星期二

42 headstrong ['hed'strɔ:ŋ] adj
headstrong ['hed'strɔ:ŋ] adj. determined to have one's own way; stubbornly and often recklessly willful 不听命令的, 顽固的,任性的 integrity [in'teɡriti] n. an unreduced or unbroken completeness or totality正直, 诚实, 诚恳 intelligence [in'telidʒəns] n. the capacity to acquire and apply knowledge智力, 智慧; 理解力 live by live on 以...为生 mechanic [mi'kænik] n. a worker skilled in making, or repairing machines, vehicles, and tools技工, 机修工 navigate ['nævɪ'geɪt] v. travel by boat on a boat propelled by wind or by other means引航;导航 obvious ['ɔbviəs] adj. easily perceived or understood; quite apparent明显的, 显而易见的 parish ['pærɪʃ] n. a local church community教区 put away 放好, 储存...备用, 处理掉, 放弃, 抛弃 practically ['præktikəli] adv. almost几乎 recommend ['rekə'mend] v. express a good opinion of  推荐, 介绍, 赞许某人(某事物) resign [ri'zain] v. leave (a job, post, post, or position) voluntarily辞职, 放弃 rough- and-tumble ['rʌf 'ænd 'tʌmbl] n. noisy rough behavior when playing or fighting 吵闹，粗暴，混乱 2017年12月5日星期二

43 shake [ʃeik] v. to cause to move to and fro with jerky movements; to cause to quiver, tremble, vibrate, or rock摇晃; 使发抖，使颤抖 shocked [ʃɔkt] adj. struck with fear, dread, or consternation惊愕的,受震惊的 specialize ['speʃəlaiz] v. to pursue a special activity, occupation, or field of study专门从事, 专攻 specific [spi'sifik] adj. explicitly set forth; definite  明确的, 确切的, 详尽的 spin [spin] v. a swift whirling motion (usually of a missile) 使旋转 synergy ['sinədʒi] n. the working together of two things (muscles or drugs for example) to produce an effect greater than the sum of their individual effects 协同,配合 单词学习完毕！ 2017年12月5日星期二

44 The End 2017年12月5日星期二