新职业英语 Unit 1 职业综合英语 1 第 2 版 ENGLISH FOR CAREERS Unit 1 Organization

Listening & Speaking 4 Warming-up 1 Reading A 2 Reading B 3 Contents Listening & Speaking 4 Warming-up 1 Reading A 2 Reading B 3 Language Lab 7 Writing 5 Mini-project 6 < Back Next > Home

Japan USA USA France P. R. China USA Warming-up Warm-1 Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered. Germany ___________ ____________ Car Companies Japan USA ___________ Germany Supermarket Companies USA France ___________ Republic of Korea Mobile Phone Companies P. R. China USA < Back Next > Home

TCL, Sony, Panasonic, Philips… Lenovo, Apple, IBM, Sony… Warming-up Warm-2 Task 2 List at least two companies for each type of the following products. TCL, Sony, Panasonic, Philips… Lenovo, Apple, IBM, Sony… Li-Ning, Adidas, Nike, Reebok… < Back Next > Home

Warming-up logo What is a logo? A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts and images usually are different from others’ in a similar market. < Back

Warming-up Company introduction Company introduction Bavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles. Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the world’s largest automakers. Ford Motor Company is an American multinational corporation and one of the world’s largest automakers. < Back Next > Home

Warming-up Company introduction Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”. Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart. < Back Next > Home

Apple Inc is an American multinational corporation Warming-up Company introduction Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction. Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒). Apple Inc is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. < Back Next > Home

Text Task 1 Task 2 Business Know-how Reading A < Back Next > Home

Reading A Text A-1 Before reading the text, see how much you know about Google’s history and development by watching the following two video clips. < Back Next > Home

Reading A Text A-1 声音 翻译 Google 1 Anyone who has ever used the Internet has seen Google, and many people would just “google it” when they try to find information about something on the Internet. As the world’s most popular Internet search engine, Google is one of the greatest examples of online success. < Back Next > Home

Reading A Text A-2 声音 翻译 2 It all began in January 1996 as a research project at Stanford University by Ph.D. student Larry Page. Trying to find a better way for web users to search for relevant pages, Page had an idea that this could be achieved by examining the relationships between web pages. He thought that web pages which had the most links to them from other web pages must be the most popular. The technique appeared to be successful. < Back Next > Home

Google employees became instant millionaires. Reading A Text A-3 声音 翻译 3 Page and his partner Sergey Brin set up their company on September 7, 1998 and registered the google.com the following week. The search engine quickly grew in popularity and in 2000 Google began to sell advertising on their website. After a few years of growth fueled by eager investors, Google went public. Many Google employees became instant millionaires. < Back Next > Home

Reading A Text A-4 声音 翻译 4 Google has acquired YouTube.com which is the Internet’s largest video-sharing website and continues to add new features every day including tool bars, email, and advertising. Of course, with growth and success there also comes competition. Microsoft has tried to acquire Yahoo in order to compete with Google in the Internet search engine area. < Back Next > Home

Reading A Text A-5 声音 翻译 5 In addition to its growth and popularity, Google has also been named the number one company to work for in the United States. It tends to stay away from typical office designs and tries to make the office a place where employees are comfortable and free to excel at their work. < Back Next > Home

Reading A Text A-6 声音 翻译 6 Today, Google has become a multinational corporation in Internet-related services and products. These include search, cloud computing, software, and online advertising technologies. And it is the leader in terms of ad-based revenue on the web. The brain child of two students has become a billion-dollar company and one of the best-known trademarks in the world. Google’s history serves as a perfect model and inspiration for Internet entrepreneurs today. < Back Next > Home

Reading A A-Trans-1 谷 歌 1 上过互联网的人都见过谷歌，许多人要在互联网上查找某方面的信息时，他们都会去“谷歌”一下。作为全世界最有名的互联网搜索引擎，谷歌是网络业界功成名就的最好范例之一。 < Back

Reading A A-Trans-2 2 谷歌始于1996年1月斯坦福大学博士生拉里•佩奇的一个研究项目。为了找到一种能帮助网络用户搜索到相关网页的更好方法，佩奇设想可以通过检索网页之间的关系来实现。他认为其他网页链接最多的那些网页一定是最受欢迎的，这项技术结果看起来是成功的。 < Back

Reading A A-Trans-3 3 佩奇和他的合作伙伴谢尔盖•布林于1998年9月7日创建了自己的公司，并在之后的一周注册了google.com这一网址。这个搜索引擎很快声名鹊起，2000年谷歌开始在自己的网站出售广告。在投资者的热情资助下，经过几年的发展，谷歌上市了，一夜之间谷歌的很多雇员成了百万富翁。 < Back

Reading A A-Trans-4 4 谷歌收购了互联网最大的视频共享网站 YouTube.com，而且每天都在不断增加一些新功 能，如工具栏、邮件和广告。当然，成长与成 功也带来了竞争。微软正试图收购雅虎以便能 在互联网搜索引擎领域与谷歌抗衡。 < Back

Reading A A-Trans-5 5 随着公司的壮大与知名度的提高，谷歌在美国公司就业吸引力的排名也上升到第一。他们尝试打破传统的办公室设计，努力把办公室变成员工感觉舒适、并能充分发挥自己才华的地方。 < Back

Reading A A-Trans-6 6 现在，谷歌已成为一家经营互联网相关服务和产品的跨国公司，其业务包括搜索、云计算、软件和网络广告技术，并且已成为网络广告收入方面的佼佼者。当初两个学生的一个小点子已发展成为一家拥有十亿美元资产的大公司，谷歌也成为全球最著名的商标之一。谷歌的发展史为当今的网络企业家树立了一个完美的典范，也提供了灵感。 < Back

e.g. What experience do you have that is relevant to this position? Reading A a. closely connected with the subject you are discussing or the situation you are thinking about e.g. What experience do you have that is relevant to this position? < Back

v. to succeed in reaching a particular goal or standard Reading A achieve v. to succeed in reaching a particular goal or standard by making an effort for a long time e.g. After 10 years of hard work, he finally achieved success in his business. Britain has achieved the highest rate of economic growth in Europe this year. < Back

e.g. It was a great achievement for such a young scientist.

to give the impression of being or doing something Reading A appear to be/do to give the impression of being or doing something e.g. She appeared to be in her late thirties. They appeared not to know what was happening. < Back

v. to increase something; to make something stronger; Reading A fuel v. to increase something; to make something stronger; to supply something with material that can be burnt to produce heat or power n. any material that produces heat or power, usually when it is burnt e.g. His words fueled her anger still more. The stored oil could fuel the nation for six months. < Back

(of a company) to start selling shares on the Stock Exchange Reading A go public (of a company) to start selling shares on the Stock Exchange e.g. This company is among the first ones that went public in China. < Back

a. happening immediately; (of food) that can be made Reading A instant a. happening immediately; (of food) that can be made quickly and easily e.g. She took an instant dislike to me. instant coffee / instant noodles < Back

v. to gain possession of; to gain something by one’s Reading A acquire v. to gain possession of; to gain something by one’s own efforts, ability or behavior e.g. The company has just acquired some new properties. She has acquired a good knowledge of English. < Back

e.g. His latest acquisition is a racehorse.

n. something important, interesting or typical of a place or thing Reading A feature n. something important, interesting or typical of a place or thing e.g. An important feature of Van Gogh’s paintings is their bright colors. v. to include a particular person or thing as a special feature e.g. The new car features high speed and safety. < Back

e.g. In addition to the apples you asked for, I bought Reading A in addition to as well as; besides e.g. In addition to the apples you asked for, I bought you some oranges and bananas. < Back

e.g. Women tend to live longer than men. Reading A tend to to be likely to do something or to happen in a particular way because this is what often or usually happens e.g. Women tend to live longer than men. When I’m tired, I tend to make mistakes. < Back

not to go near a particular person or place Reading A stay away from not to go near a particular person or place e.g. I want you to stay away from my home. < Back

a. having the usual qualities or features of a particular Reading A typical a. having the usual qualities or features of a particular group or thing e.g. This advertisement is a typical example of their marketing strategy. < Back

v. to be very good at doing something Reading A excel (at/in) v. to be very good at doing something e.g. The school excels in sports. She has always excelled at foreign languages. < Back

from the point of view of; with regard to; concerning in terms of from the point of view of; with regard to; concerning e.g. In terms of environmental protection, this project is excellent.

the brain child (of somebody) Reading A the brain child (of somebody) an idea or invention of one person or a small group of people e.g. This festival was the brain child of Tony Smith. < Back

to be suitable for a particular use Reading A serve as to be suitable for a particular use e.g. The sofa will serve as a bed for a night or two. < Back

Reading A Google began as Larry Page’s research project. Page and Sergey set up the company and registered the google.com. The search engine grew quickly and it began to sell advertising on the website.

Task 2 Correct the following statements according to the Reading A A-Task 2-1 Task 2 Correct the following statements according to the passage. An example has been given. 1. Google is the world’s most popular website. Internet search engine 2. Google went public before it began to sell advertising on the website. after < Back Next > Home

the No. 1 company to work for in the US Reading A A-Task 2-2 3. Google is now a billion-dollar company and has been named to the Top 500 list of the world. the No. 1 company to work for in the US 4. Google’s employees work in places where typical office designs are used. where employees are comfortable and excel at their work 5. Google has become the Internet leader in terms of technology. ad-based revenue on the web < Back Next > Home

Reading A Task 3 Suppose you are the PR manager of Google. Give a short presentation about the company. The following are for your reference.

Making a Company Introduction Business Know-how Making a Company Introduction A company introduction usually contains the following information: ● History; ● Number of employees; ● Management structure & company culture; ● Products or services. < Back Next > Home

Reading B Reading B Text Task 1 Task 2 < Back Next > Home

Reading B Text B-1 翻译 TAF Profile TAF Co., Ltd. was founded in the year 1990 with the objective of providing better and efficient services to the markets in the African continent and Southeast Asia. < Back Next > Home

Reading B Text B-2 翻译 TAF is one of the leading manufacturers of skincare and haircare products. With its own manufacturing facilities in China and the USA, the company has developed a wide range of products to meet the demands of its international customers. TAF products are extremely popular in their current markets, and the company is now looking to further expand its customer base throughout the world. < Back Next > Home

Reading B Text B-3 翻译 Below is the company’s organization chart, including all departments and their functions. Production Department Sales & Marketing Department Accounting Department Human Resources Department Purchasing Research & Development Quality Control Board of Directors Chief Executive Officer Administrative Department < Back Next > Home

Board of Directors is the governing body of the company. Reading B Text B-4 翻译 Board of Directors is the governing body of the company. Chief Executive Officer (CEO) works closely with the Board to provide leadership for the company. Administrative Department provides support and service for the Board and the CEO. Production Department is responsible for the development and manufacturing of products. Purchasing is in charge of the actual buying of all items. < Back Next > Home

Reading B Text B-5 翻译 Quality Control (QC) is to ensure the products are up to certain standards. Research & Development (R&D) is responsible for looking into new products and their designs, and the improvement of existing products. Sales & Marketing Department is involved in promoting and selling products. Accounting Department monitors the accounts of the clients and the company. Human Resources (HR) Department manages the administrative aspects of the employees. < Back Next > Home

泰福公司简介 Translation 泰福有限公司成立于1990年，旨在为非洲大陆和东南亚市场提供上乘和高效的服务。 Reading B B-Trans-1 Translation 泰福公司简介 泰福有限公司成立于1990年，旨在为非洲大陆和东南亚市场提供上乘和高效的服务。 < Back

Reading B B-Trans-2 泰福公司是护肤和护发产品的最主要制造商之一。公司在中国和美国拥有自己的制造工厂，现已开发出种类丰富的一系列产品，以满足世界各地消费者的需求。泰福产品在现有的市场上很受欢迎和喜爱。公司正着眼于在全世界范围内进一步扩大消费者基础。 < Back

董事会 以下是本公司的组织结构图，包括所有的部门及其职能： 首席执行官 行政部 Reading B 生产部 销售和市场部 会计部 人力资源部 B-Trans-3 以下是本公司的组织结构图，包括所有的部门及其职能： 生产部 销售和市场部 会计部 人力资源部 采购室 研究和开发室 质量控制室 董事会 首席执行官 行政部 < Back

行政部为董事会和首席执行官提供支持与服务。 生产部负责产品的开发和制造。 采购室负责所有物品的实际采购。 Reading B B-Trans-4 董事会是公司的管理机构。 首席执行官与董事会紧密合作，领导公司。 行政部为董事会和首席执行官提供支持与服务。 生产部负责产品的开发和制造。 采购室负责所有物品的实际采购。 < Back

研究和开发室负责开发和设计新产品，改进现有产品。 销售和市场部从事产品的推广和销售。 会计部监控客户和公司的账目。 Reading B B-Trans-5 质量控制室确保产品达到质量标准。 研究和开发室负责开发和设计新产品，改进现有产品。 销售和市场部从事产品的推广和销售。 会计部监控客户和公司的账目。 人力资源部管理员工的行政事务。 < Back

F T T F F ( ) 1. TAF’s main markets are in the American Reading B B-Task 1 Task 1 Decide whether the following statements are true (T) or false (F) according to the TAF profile. ( ) 1. TAF’s main markets are in the American continent and Southeast Asia. ( ) 2. TAF is one of the leading producers of skincare and haircare products. ( ) 3. The company is working to reach more international customers. ( ) 4. R&D is responsible only for developing new products. ( ) 5. Administrative Department gives orders to the other departments. F T T F F < Back Next > Home

Task 2 The CEO of TAF received reports of the following Reading B B-Task 2 Task 2 The CEO of TAF received reports of the following incidents. Help him decide which departments should be held responsible for the problems described. One. Three engineers in R&D didn’t get their wages on time. Human Resources Dept. Two. Several customers complained about a bad smell from the company’s haircare products. Production Dept. Three. There are several spelling mistakes in the new profile on the company’s website. Administrative Dept. Four. Two important clients called to ask for products with new features and better designs. Sales & Marketing Dept. < Back Next > Home

新职业英语 职业综合英语 1 ENGLISH FOR CAREERS Thank You!