主 講 人: 任 立 中 博士 國立臺灣大學管理學院國際企業學系暨研究所副教授 2019/11/4 電子商務的資料庫行銷策略 主 講 人: 任 立 中 博士 國立臺灣大學管理學院國際企業學系暨研究所副教授
Concepts and Strategies in e-Marketing PART II: Decision Models for Strategic Database Marketing (Data-Driven Market Analytics) PART I: Concepts and Strategies in e-Marketing PART II: Cross-Selling Strategies in e-Marketing PART III: Continuity-Selling Strategies in e-Marketing PART IV: Knowledge Discovery and Management in e-Marketing 2019/11/4
被動式行銷(Reactive Marketing) Consumer orientation Outside-in perspective Demand determines the supply Strategic focus WWW 2019/11/4
主動式行銷(Proactive Marketing) Competitive orientation Inside-out perspective Supply shapes demand Strategic focus WWW 2019/11/4
互動式行銷(Interaction Marketing) Relationship Orientation Dynamic perspective Supply inter-locks demand Strategic focus WWW 2019/11/4
連鎖式行銷(Chain-reaction Marketing) Network orientation Future perspective Neural Supply-Demand System Strategic focus WWW WWW WWW 2019/11/4